In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
c
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
C
C
C
c… market share != mfg costs
C
Perfect #C
c
C
The 15 % figure has been given to make question tricky even though it has nothing to do with the answer.What it cost to manufacture is not relevant as far as the failure of the product is concerned.The answer should be C
I wud go with option C
C
If any product has been taken off from then it is either due to the cost when compared to others or quality/standard of the product.
This doesnt have any relationship to the cost that went into manufacturing it. SO C will be the answer.
c…This is answer which should not be a raeson for decreasing the sale.
Option C talks abt manufacturing others are abt advertising,so option C is the right one.
C
C
c
I think it’s B.
because failure means, company was on loss due to this product, which means total expense on 1 product was more than income through 1 product.
C looks fine, U got to have price increase less than public’s threshold.
C
Ans C
What is the correct answer to this question????
C
its c…..
C
C
cost to manufacture is not related with failure in capture of market
the answers sheeeeeeeeeeeee